Connect, Educate, and Sell with Confidence to the Next Generation of Clients
Long-term care (LTC) insurance may not be top-of-mind for clients in their 40s and early 50s—but it certainly should be. As an agent, your ability to sharpen your LTC insurance pitch for younger clients can set you apart from competitors and open the door to a new segment of long-term planners.
Today’s younger clients are value-driven, information-savvy, and often balancing financial planning with family responsibilities. Here’s how to tailor your pitch so it resonates, not repels.