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Lifetime Healthcare Center

Where Experts, Industry Leaders & Advocates Unite

Through specialized expertise, tailored programs, and strategic planning, NAIFA members—licensed agents, advisors, and carrier sponsors — help individuals and families confidently navigate the complex world of healthcare planning.  Whether preparing for short-term or long-term care, Medicare, or unexpected medical expenses, our members ensure that you have:

  1.  Financial Security – Avoid financial disasters caused by healthcare costs with proactive planning, insurance strategies, and expert guidance.
  2.  Access to Quality Care – Know your options and secure the right coverage, providers, and specialists before you need them.
  3.  Medicare & Retirement Healthcare Guidance – Understand Medicare’s complexities, from supplement plans to enrollment windows, so you maximize your benefits.
  4.  Chronic Disease Management & Long-Term Care Management – Secure a sustainable care plan that adapts to your evolving health needs, from home care to assisted living.
  5.  Emergency & End-of-Life Planning – Ensure your family knows your wishes and financial assets are protected with advanced directives and legal safeguards.
  6.  Less Stress for Your Loved Ones – A structured plan means your family isn’t scrambling when a crisis hits.

The NAIFA Lifetime Healthcare Center is more than a resource—it’s a community of NAIFA members, industry leaders, carrier sponsors, and legislative experts working together to shape the future of healthcare.

Each Center has groups, known as Collectives, where specific subject matter experts advise and provide content.  The Collectives of the Lifetime Healthcare Center are:

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The Limited and Extended Care Planning Collective – A powerhouse of top-tier advisors, carrier sponsors, and advocacy groups focused on strategic long-term care solutions and financial security.

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The Medicare-Healthcare Collective - The go-to source for in-depth Medicare information, industry trends, and best practices for advisors and consumers.

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Advisory Councils are comprised of thought leaders and business partners who provide leadership for the Centers and Collectives.

Legislative Working Groups keep members ahead of industry shifts with exclusive policy insights, expert guest speakers, and collaborative discussions on regulatory changes and advocacy efforts.

Plan Smarter.  Live Healthier.  Stay Secure.


If you have ideas or are interested in becoming a thought leader, contact Carroll Golden, executive director of our Centers of Excellence, at cgolden@naifa.org.