Connect directly with subject matter experts from our Advisory Council. Each organization was carefully chosen for its unique perspective and product portfolio that fits into the continuum of care solutions.
Chief Operating Officer
The Brokerage, Inc.
Meet Cristin Bishop, a dynamic leader balancing family, career, and community.
Cristin began her insurance career in 2007, earning her Texas Health and Life license before joining The Brokerage, Inc., where she now serves as Chief Operating Officer. She oversees daily operations, drives company culture, and ensures strategic growth.
Her leadership earned her the 2023 NAILBA ID Twenty award, recognizing her innovation and impact on the industry. She serves on the Board of Directors for SubCenters and BHINI, sits on NAILBA’s Program Committee, and is a founding member of AgencyBloc’s Customer Advisory Board. She is also actively involved with NABIP and The Marketing Alliance (TMA).
In 2023, when her alma mater, Stephen F. Austin State University, joined the University of Texas System, Cristin co-founded the DFW Executive Jacks, a C-Suite alumni group. That same year, she was invited to join The Chancellor’s Centurions, which connects young alumni across UT institutions to inspire future leaders in education and healthcare.
Beyond her career, Cristin is a founding member of the Flower Mound Chapter of DAR, an NCAA Division I volleyball alumna, and a Chi Omega alumna. She volunteers as a coach while raising three daughters—Caylen (10), Cambrie (9), and Claire (6)—with her husband, Cliff Bishop.
Cristin’s journey is one of resilience, leadership, and dedication to her family’s legacy, her industry, and the next generation of professionals.
Chief Executive Officer
Ritter Insurance Marketing
CRAIG RITTER is the CEO of Ritter Insurance Marketing, a national FMO for life and health products specializing in the senior market, and a Managing Partner of Integrity. Craig graduated from Penn State in 1992 with a degree in Finance. He has 33 years of insurance experience, including 28 years in life and health.
The client base of agents who work with Ritter totals over 750,000 Medicare Advantage, Medicare Supplement, and Medicare Part D policyholders. In 2024, these agents collected 197,000 Medicare enrollments.
Craig served as President of NAIFA Greater Harrisburg and was the 2018 President’s Award recipient for lifetime achievement. He resides in Harrisburg, PA, with his wife, Heidi, and his son, Cash. His eldest son, Quinn, is a graduate of Penn State and his daughter, Callie, attends Villanova University.
Senior Vice President
Med Solutions
Senior Market Sales®
As Senior Vice President, Med Solutions, Dwane McFerrin, CLU®, CFP®, RHU®, CLTC®, LLIF, has helped position Senior Market Sales® (SMS) as a market leader selling Medicare Advantage and Part D in addition to Medicare Supplement. He is responsible for the strategic direction of the Medicare product line, carrier relationships and a team of marketing consultants who support sales in excess of 725,000 new business applications into Medicare-related products annually.
Dwane has more than 30 years of experience in executive-level positions in the insurance industry. Prior to joining SMS, he was Vice President of Marketing at Mutual of Omaha and a Senior VP of Agency at Physicians Mutual Insurance Company. He has a strong background in the senior market, sales management, association and worksite marketing, client development and lead generation.
In 2020 the Omaha Association of Health Underwriters (OAHU) selected Dwane its Underwriter of the Year Award recognizing distinguished service to the association and the industry. McFerrin served as Chair for seven years on NAHU’s Medicare Working Group, served a two-year term on the Omaha AHU Board of Directors and currently serves on NAHU’s mental health task force and prescription drug task force.
Dwane holds a Master of Science Degree in Industrial/Organizational Psychology from the University of Nebraska at Omaha, a Bachelor of Arts from Central College and LIMRA's Leadership Institute Fellow designation.
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National Association of Insurance and Financial Advisors
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