--- title: Top 5 Considerations as You Evaluate New Whole Life Products description: With so much flexibility in the marketplace, comparing insurance products is never like comparing apples to apples. Learn how to choose the right whole life product for your clients. image: https://lhc.naifa.org/hubfs/Copy%20of%20oneamerica%20partner-1000x620px-blogpost.png --- [**](https://lhc.naifa.org/lecpblog/top-5-considerations-as-you-evaluate-new-whole-life-products#tmpmodule_1610372601348145) - [Join](https://belong.naifa.org/join) - [Renew](https://community.naifa.org/login.aspx) - [Find an Advisor Pro](https://findapro.lifehappens.org/) **** [![belong.naifa.orghs-fshubfslogo_NAIFA_white](https://lhc.naifa.org/hs-fs/hubfs/social-suggested-images/belong.naifa.orghs-fshubfslogo_NAIFA_white.png?width=140&height=109&name=belong.naifa.orghs-fshubfslogo_NAIFA_white.png) ![logo_NAIFA_NEW](https://lhc.naifa.org/hs-fs/hubfs/logo_NAIFA_NEW.png?width=100&height=73&name=logo_NAIFA_NEW.png) ](https://lhc.naifa.org/) [**](https://lhc.naifa.org/lecpblog/top-5-considerations-as-you-evaluate-new-whole-life-products#tmpmodule_1610372601348145) - [Centers Home](https://centers.naifa.org/centers) - [LHC Home](https://lhc.naifa.org) - LHC Collectives - [Limited and Extended Care Planning Collective](https://lhc.naifa.org/lecp) - [Medicare Collective](https://lhc.naifa.org/medicare) - Advisory Councils - [Limited and Extended Care Planning Advisory Council](https://lhc.naifa.org/advisory-council) - [Medicare Advisory Council](https://lhc.naifa.org/mc-advisory-council) - Advocacy - [Limited and Extended Care Planning Legislative Working Group](https://lhc.naifa.org/legislative-working-group) - [Medicare Legislative Working Group](https://lhc.naifa.org/medicare-legislative-working-group) - [Advocacy Action Center](https://advocacy.naifa.org/news) - Events - [Inside the New NAIFA Medicare Collective Working Group webinar recording](https://vimeo.com/1211793994/19889c51bc?share=copy&fl=sv&fe=ci) - [Medicare Collective Impact Day 2026 Recording](https://belong.naifa.org/navigating-disruption-and-market-contraction-in-medicare-business-in-2026-and-beyond) - [Peak 65 Series: Impact Day for Lifetime Healthcare Recording](https://lhc.naifa.org/peak65) - [Limited and Extended Care Planning Archives](https://lhc.naifa.org/archives) - [2025 LECP Impact Day Recording](https://vimeo.com/1138688419/b50a406b29?share=copy&fl=sv&fe=ci) - [LHC Webinars](https://lhc.naifa.org/archives) - Blogs - [Limited and Extended Care Planning Blog](https://lhc.naifa.org/lecpblog) - [Medicare Blog](https://lhc.naifa.org/mcblog) ** ![LHC-header](https://lhc.naifa.org/hs-fs/hubfs/LHC-header.png?width=1920&height=960&name=LHC-header.png) # **Limited and Extended Care Planning Collective** The LECP Collective empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market. ###### 2 min read # [Top 5 Considerations as You Evaluate New Whole Life Products](https://lhc.naifa.org/lecpblog/top-5-considerations-as-you-evaluate-new-whole-life-products) By [OneAmerica](https://lhc.naifa.org/lecpblog/author/oneamerica) on 3/8/22 10:13 AM ###### Topics: [Life Insurance & Annuities](https://lhc.naifa.org/lecpblog/topic/life-insurance-annuities) [Financial Planning](https://lhc.naifa.org/lecpblog/topic/financial-planning) [Limited Care](https://lhc.naifa.org/lecpblog/topic/limited-care) [Financial Security](https://lhc.naifa.org/lecpblog/topic/financial-security) [Insurance](https://lhc.naifa.org/lecpblog/topic/insurance) ![](https://lhc.naifa.org/hubfs/Copy%20of%20oneamerica%20partner-1000x620px-blogpost.png) Along with resolutions and high hopes, the new year also brings many insurance carriers promoting changes to their whole life insurance product portfolios. These revisions are due to adaptations in the IRC Section 7702 regulations. Prolonged low interest rates also continue to factor into product refreshes, revamps and adjustments. It may be overwhelming to sift through the fine print of the new products, but as you begin to evaluate them, keep these top five considerations in mind: **1. Find long term financial strength.** Your clients trust you to make a recommendation that may last 50 years. Choose a carrier with a long, strong history as well as consistently high financial ratings from third party ratings agencies. **2. Look for flexibility**. Identify products that offer robust, customizable options. Rider flexibility allows you to tailor solutions that can meet a variety of funding, cost, and coverage flexibility requirements. Choosing a carrier with flexible rider options will also allow you to adapt to different client needs. **3. Relationships matter.**  Whole life products can be complex and discussing options with insurance professionals is helpful. Consider a carrier who offers whole life as a core product — you’ll receive the care, attention and guidance you need for the life of the product which may grow with future clients.    **4. Innovation is possible.**   Consider a company that stays true to the guarantees of whole life, while also looking for innovative solutions to add options for policyholders and financial professionals. Look for opportunities to advance more than a traditional dividend scale.   **5. More change is coming!** Some carriers have chosen to wait to release their new products until they see what the competition is doing. While other carriers may modify their products further once they have a better sense of what they can realistically achieve.   With so much flexibility in the marketplace, comparing insurance products is never like comparing apples to apples. No matter the fine print of riders, though, these high-level considerations are great reminders of the fluidity and importance of financial service representatives. For a deeper dive into whole life products, industry insiders might consider engaging with Leadership Development opportunities offered by NAIFA.  ![OneAmerica VP Chris Coudret](https://lhc.naifa.org/hubfs/undefined-4.png) [Chris Coudret](https://www.linkedin.com/in/chris-coudret-7248a136/) Vice President, Career and Independent Brokerage Services [OneAmerica](https://www.oneamerica.com/) *OneAmerica**®** is the marketing name for the companies of OneAmerica. Guarantees are subject to the claims paying ability of the issuing insurance company. Dividends are not guaranteed, past performance is not indicative of future results, and actual results may vary.* - [Tweet](https://twitter.com/share) # TOPIC LIST : - [Limited & Extended Care Planning Center (81)](https://lhc.naifa.org/lecpblog/tag/limited-extended-care-planning-center) - [Long-Term Care (81)](https://lhc.naifa.org/lecpblog/tag/long-term-care) - [Knowledge Centers (25)](https://lhc.naifa.org/lecpblog/tag/knowledge-centers) - [Long-Term Care Insurance (21)](https://lhc.naifa.org/lecpblog/tag/long-term-care-insurance) - [Extended Care (19)](https://lhc.naifa.org/lecpblog/tag/extended-care) - [Potential Partners for Advisors (17)](https://lhc.naifa.org/lecpblog/tag/potential-partners-for-advisors) - [Life Insurance & Annuities (13)](https://lhc.naifa.org/lecpblog/tag/life-insurance-annuities) - [Limited Care (13)](https://lhc.naifa.org/lecpblog/tag/limited-care) - [Webinar (13)](https://lhc.naifa.org/lecpblog/tag/webinar) - [Financial Planning (10)](https://lhc.naifa.org/lecpblog/tag/financial-planning) - 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