I have considered myself an insurance professional for 40 plus years, three-fourths of it in LTCI and I will not give up the notion that the good guys and girls in our chosen corner of the insurance marketing universe are the ones that survive to tell their stories. We are consistent in strapping on our fiduciary armor every morning to restore and confirm each day our belief in the wisdom of understanding and leveraging risk. We understand better than most the value of planning ahead and drastically altering future outcomes by our diligent and caring interference.
3 min read
The Personal Reflections of a Veteran LTCI Evangelist
By Amada Senior Care on 8/27/25 11:04 AM
Topics: Long-Term Care Long-Term Care Insurance Limited & Extended Care Planning Center Centers of Excellence
3 min read
How to Sharpen Your LTC Insurance Pitch for Younger Clients
By The Krause Agency on 6/4/25 1:04 PM
Connect, Educate, and Sell with Confidence to the Next Generation of Clients
Long-term care (LTC) insurance may not be top-of-mind for clients in their 40s and early 50s—but it certainly should be. As an agent, your ability to sharpen your LTC insurance pitch for younger clients can set you apart from competitors and open the door to a new segment of long-term planners.
Today’s younger clients are value-driven, information-savvy, and often balancing financial planning with family responsibilities. Here’s how to tailor your pitch so it resonates, not repels.
Topics: Long-Term Care Long-Term Care Insurance Limited & Extended Care Planning Center Centers of Excellence
2 min read
Is a Medicaid Compliant Annuity Right for Your Client?
By The Krause Agency on 5/6/25 6:15 AM
Integrating Medicaid Compliant Annuities (MCAs) into your planning process can be a powerful way to help clients secure long-term care funding. However, not every client is a good fit for an MCA. To determine if this strategy is the right solution, consider these three key factors.
Topics: Long-Term Care Medicaid Long-Term Care Insurance Limited & Extended Care Planning Center Centers of Excellence
2 min read
Too Late for LTCI? You Can Still Help Clients Protect Assets
By The Krause Agency on 5/1/25 11:05 AM
What Happens When a Client Can’t Qualify for Long-Term Care Insurance?
Many people put off long-term care planning until it’s too late. Some assume they’ll never need professional care, while others avoid thinking about it altogether. Unfortunately, by the time they do consider planning, they may no longer qualify for long-term care insurance (LTCI) due to age, health conditions, or financial constraints.
If your client has been denied LTCI or waited too long to apply, they may assume they’re out of options. The good news? It’s not too late for you to help them protect their assets—even if they’re already facing a long-term care stay.
Topics: Long-Term Care Medicaid Long-Term Care Insurance Limited & Extended Care Planning Center Centers of Excellence
3 min read
Strategies for Assisting Clients Through the Long-Term Care Insurance Underwriting Process
By The Krause Agency on 4/7/25 7:00 AM
As underwriting for long-term care insurance (LTCI) continues to evolve, agents play a crucial role in guiding clients through the application process and improving their chances of approval. By educating clients, pre-screening health risks, and positioning alternative solutions, agents can help applicants secure the best coverage possible.
Topics: Long-Term Care Long-Term Care Insurance Limited & Extended Care Planning Center Underwriting & Risk Classification Centers of Excellence
2 min read
What Happens When Clients Run Out of LTCI Benefits?
By The Krause Agency on 2/10/25 11:43 AM
Long-term care insurance (LTCI) provides crucial financial protection for extended care needs, but most policies have a benefit cap, whether it’s a maximum payout amount or benefit duration. When LTCI benefits run out, clients may face a difficult financial situation. As a financial advisor, you are uniquely positioned to help them plan for the next phase of care.
Topics: Long-Term Care Medicaid Long-Term Care Insurance Lifetime Healthcare Center
3 min read
It's Long-Term Care Awareness Month: Make Sure Your Clients Prepare for Any Eventuality
By NAIFA on 11/2/23 10:56 AM
November is National Long-Term Care Awareness Month and it is a great time to bring potential limited and extended care planning needs top-of-mind with your clients. It is important for every comprehensive financial plan to include LTC considerations. So even if LTC insurance is not your primary line of business, Long-Term Care Awareness Month gives you a good opportunity to get clients up to speed.
Topics: Long-Term Care Long-Term Care Insurance Limited & Extended Care Planning Center
1 min read
California Insurance Department FAQ Aims to Clear Up Confusion About LTCi Program Study
By NAIFA on 8/18/23 1:19 PM
California has not at this time established a publicly funded state-run long-term care insurance program or set deadlines for employees in the state to opt out. The state established a Task Force to study the possibility of such a program and make recommendations, and that study is ongoing. The California Department of Insurance has issued a revised Frequently Asked Questions Document to clear up some common misconceptions. Among topics covered by the FAQ are:
Topics: Long-Term Care Insurance State Advocacy Limited & Extended Care Planning Center California
1 min read
46% of Financial Professionals Don't Recommend LTC Insurance
By NAIFA on 7/20/23 5:19 PM
A study conducted by OneAmerica found that 46% of financial professionals do not recommend long-term care (LTC) protection to their clients.
The study highlights a potential gap in helping clients prepare financially for potential LTC expenses. It is estimated that almost 70% of individuals over the age of 65 will require LTC services at some point in their lives, making LTC protection an important aspect of retirement planning.
Topics: Long-Term Care Research/Trends Long-Term Care Insurance
4 min read
Paying for Senior Care
By Coventry on 5/23/23 3:00 PM
As you get older and develop medical conditions, you may need to consider getting assistance in the form of senior care. From in-home care to an assisted living or nursing facility, there are many options that can meet your needs. But the unfortunate reality is that senior care often comes with a high price tag, and you need to know what costs to anticipate—and how you’ll cover your care. In this post, we’re exploring how you can finance this important step in your journey—and live comfortably and affordably throughout your later years.