One of the most persistent mysteries in the insurance industry is what motivates agents and advisors to discuss long-term care planning with prospects and clients. Their survey results shed light on this topic and illuminate what factors are most relevant in selling long-term care insurance to consumers. They share the best practices employed by over 600 agents and advisors across the industry regarding long-term care planning discussions with consumers.  The results of this survey bring us one step closer to closing this insurance gap.

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