A new survey by NAIFA’s industry partner LIMRA and EY found that about 75% of employers believe they will need to modify their employee benefits packages within the next five years to attract and retain top talent. Among the top benefits employers believe workers will be most interested in are: life insurance, paid family and medical leave, short-term disability, long-term disability, and physical wellness programs. The survey also found that a significant portion of workers place a greater value on workplace insurance benefits – particularly health insurance, life insurance, and disability insurance – than they did prior to the COVID-19 pandemic.

NAIFA offers support and resources for agents and advisors who work with businesses to find employee benefits solutions. NAIFA’s Limited & Extended Care Planning Center (LECP) empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market.

LIMRA will work with NAIFA on the forthcoming Employee & Executive Benefits Center (EBC), providing content and expertise. The EBC will provide resources and thought leadership on how employers can attract and retain top employees and incentivize them to perform at their highest level. NAIFA has also partnered with LIMRA on the Help Protect Our Families campaign aimed at reducing the life insurance coverage gap in the United States.