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Lifetime HealthCare
Planning Center

The LHCP Center empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market.

A study conducted by OneAmerica found that 46% of financial professionals do not recommend long-term care (LTC) protection to their clients.

The study highlights a potential gap in helping clients prepare financially for potential LTC expenses. It is estimated that almost 70% of individuals over the age of 65 will require LTC services at some point in their lives, making LTC protection an important aspect of retirement planning.

Overall, the study suggests that there is room for improvement in the financial industry's approach to helping clients prepare for the possibility of LTC expenses, with asset-based LTC protection being favored for its benefits and alignment with clients' needs.

Read the full report here.

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