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Lifetime HealthCare
Planning Center

The LHCP Center empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market.

2 min read

Common Misconceptions About Long Term Care

By Genworth on 12/22/20 11:22 AM

Cover all of your bases with four common rebuttals about long term care planning.

There are plenty of misconceptions about long term care. Some believe that health insurance and Medicare will take care of these expenses. The majority of costs for long term care are out-of-pocket expenses until assets are depleted. The following are four common rebuttals you might hear about long term care planning and what you need to know:

Topics: Long-Term Care Retirement Planning Financial Planning
2 min read

Life Insurance Trends 2020

By Dan Pierson on 12/16/20 3:34 PM

If these past few months have taught us anything, it’s that trend-forecasting is an inexact science. We’ve all known for at least the past two decades that technology would continue to change our world, seamlessly integrating itself into our daily lives until almost everything can be ordered, viewed, or accomplished digitally. But very few of us could have predicted just how much, and how quickly, we would have to adapt to a world where working from home, video-chatting with doctors, and ordering groceries was not only an option but a necessity. It’s changed the way we conduct business – so much so that many industries, like life and health insurance, have been forced to reevaluate their relationship with tech to meet the demand of advisors and clients alike. They’ve begun to realize that technology is not just a trend they must grudgingly dip their toes into but an opportunity to dive in head first for total transformation. Keeping all that in mind, here are the most notable trends that insurance agents should be aware of.

Topics: Life Insurance & Annuities Limited & Extended Care Planning Center
5 min read

An Outstanding Opportunity to Grow Your Business for Generations

By Carroll Golden on 12/15/20 6:57 PM

The sales and marketing landscape has changed. Have you?

Topics: Grow Your Business Limited & Extended Care Planning Center
2 min read

The ILTCI Joins as a Financial Security Alliance Partner

By NAIFA on 11/13/20 3:18 PM

Industry groups unite the insurance and financial services industry to promote financial literacy and encourage a new generation of agents and advisors.

Topics: Financial Security Alliance
1 min read

Meet Gerry: NAIFA Welcomes 'Gerry' as a New LECP Sponsor

By NAIFA on 11/10/20 4:04 PM

Meet Gerry, the new way to find your future care facility. Using aggregated data from every senior living facility in the country, Gerry matches clients with an assisted living community to ease them through their decision. We are excited to announce Gerry as a new sponsor of the Limited & Extended Care Planning Center (LECP) within NAIFA.

Topics: Long-Term Care Limited & Extended Care Planning Center
1 min read

Transamerica LTC Update & Review

By NAIFA on 11/10/20 3:58 PM

Presented by: Matt Hamann, National Sales Director, VP Institutional, Worksite Multi-Life & Brokerage at Transamerica

Topics: Long-Term Care Limited & Extended Care Planning Center
4 min read

NAIFA’s Limited & Extended Care Planning Center Announces its Inaugural Long Term Care Event

By NAIFA on 10/16/20 5:20 PM

The three-day event will offer a broad view of extended and long-term care topics and options. Whether you advise clients about life insurance, annuities, saving or college plans, wealth management, or retirement planning, your clients' plans and lifestyle can be impacted by complications of caregiving or a need for extended or long-term care.

Falls Church, VA (October 16, 2020) -- The National Association of Insurance and Financial Advisors (NAIFA) and NAIFA’s Limited and Extended Care Planning Center will host its first annual NAIFA LECP Center event. The virtual conference will be held on November 10-12. The inaugural event is made possible by the founding sponsors of the Limited & Extended Care Planning Center.

Three hours of programming each day will include an extensive, wide range of topics and options and explore issues important to agents and financial professionals.

Panel discussions by industry leaders will dive into:

Topics: Long-Term Care
1 min read

Industry Survey on Long-Term Care Now Underway

By Suzanne Carawan on 9/14/20 1:48 PM

NAIFA has been selected as a survey partner to Oliver Wyman along with NAILBA and BrokerWorld to undertake an industry-wide research study on the state of sales of long-term care products. The survey is entitled "Long-Term Care Insurance Planning Survey: Who’s Selling What to Whom, How and Why?" and seeks to understand how the landscape has changed through COVID-19.

Topics: Sales Long-Term Care Life Insurance & Annuities Sales & Marketing
6 min read

Are you guilty of malpractice in your work?

By Harlan Accola on 8/31/20 4:48 PM

Here are some of the words the dictionary uses to define malpractice: improper, illegal, or negligent professional activity or treatment, especially by a medical practitioner.

10 min read

LECP Webinar: VA Benefits and Medicare – Beyond the Basics

By NAIFA on 8/31/20 2:26 PM

Presented by NAIFA’s Limited and Extended Care Planning Center

Topics: Health Care Medicare Limited & Extended Care Planning Center

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