--- title: "From Awareness to Action: How to Leverage LTC Awareness Month with Employers" description: Empower professionals to leverage LTC Awareness Month to educate employers on LTC insurance, fostering valuable conversations and strategic planning. image: https://lhc.naifa.org/hubfs/AI-Generated%20Media/Images/The%20image%20showcases%20a%20vibrant%20conference%20room%20filled%20with%20professionals%20engaged%20in%20a%20collaborative%20discussion%20A%20large%20round%20table%20occupies%20the%20center-Nov-06-2025-02-36-57-2154-PM.png --- [**](https://lhc.naifa.org/lecpblog/from-awareness-to-action-how-to-leverage-ltc-awareness-month-with-employers#tmpmodule_1610372601348145) - [Join](https://belong.naifa.org/join) - [Renew](https://community.naifa.org/login.aspx) - [Find an Advisor Pro](https://findapro.lifehappens.org/) **** [![belong.naifa.orghs-fshubfslogo_NAIFA_white](https://lhc.naifa.org/hs-fs/hubfs/social-suggested-images/belong.naifa.orghs-fshubfslogo_NAIFA_white.png?width=140&height=109&name=belong.naifa.orghs-fshubfslogo_NAIFA_white.png) ![logo_NAIFA_NEW](https://lhc.naifa.org/hs-fs/hubfs/logo_NAIFA_NEW.png?width=100&height=73&name=logo_NAIFA_NEW.png) ](https://lhc.naifa.org/) [**](https://lhc.naifa.org/lecpblog/from-awareness-to-action-how-to-leverage-ltc-awareness-month-with-employers#tmpmodule_1610372601348145) - [Centers Home](https://centers.naifa.org/centers) - [LHC Home](https://lhc.naifa.org) - LHC Collectives - [Limited and Extended Care Planning Collective](https://lhc.naifa.org/lecp) - [Medicare Collective](https://lhc.naifa.org/medicare) - Advisory Councils - [Limited and Extended Care Planning Advisory Council](https://lhc.naifa.org/advisory-council) - [Medicare Advisory Council](https://lhc.naifa.org/mc-advisory-council) - Advocacy - [Limited and Extended Care Planning Legislative Working Group](https://lhc.naifa.org/legislative-working-group) - [Medicare Legislative Working Group](https://lhc.naifa.org/medicare-legislative-working-group) - [Advocacy Action Center](https://advocacy.naifa.org/news) - Events - [Inside the New NAIFA Medicare Collective Working Group webinar recording](https://vimeo.com/1211793994/19889c51bc?share=copy&fl=sv&fe=ci) - [Medicare Collective Impact Day 2026 Recording](https://belong.naifa.org/navigating-disruption-and-market-contraction-in-medicare-business-in-2026-and-beyond) - [Peak 65 Series: Impact Day for Lifetime Healthcare Recording](https://lhc.naifa.org/peak65) - [Limited and Extended Care Planning Archives](https://lhc.naifa.org/archives) - [2025 LECP Impact Day Recording](https://vimeo.com/1138688419/b50a406b29?share=copy&fl=sv&fe=ci) - [LHC Webinars](https://lhc.naifa.org/archives) - Blogs - [Limited and Extended Care Planning Blog](https://lhc.naifa.org/lecpblog) - [Medicare Blog](https://lhc.naifa.org/mcblog) ** ![LHC-header](https://lhc.naifa.org/hs-fs/hubfs/LHC-header.png?width=1920&height=960&name=LHC-header.png) # **Limited and Extended Care Planning Collective** The LECP Collective empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market. ###### 2 min read # [From Awareness to Action: How to Leverage LTC Awareness Month with Employers](https://lhc.naifa.org/lecpblog/from-awareness-to-action-how-to-leverage-ltc-awareness-month-with-employers) By [LifeSecure Insurance Company](https://lhc.naifa.org/lecpblog/author/lifesecure-insurance-company) on 11/11/25 5:00 AM ###### Topics: [Long-Term Care](https://lhc.naifa.org/lecpblog/topic/long-term-care) [Long-Term Care Insurance](https://lhc.naifa.org/lecpblog/topic/long-term-care-insurance) [Limited & Extended Care Planning Center](https://lhc.naifa.org/lecpblog/topic/limited-extended-care-planning-center) [Knowledge Centers](https://lhc.naifa.org/lecpblog/topic/knowledge-centers) ![](https://lhc.naifa.org/hubfs/AI-Generated%20Media/Images/The%20image%20showcases%20a%20vibrant%20conference%20room%20filled%20with%20professionals%20engaged%20in%20a%20collaborative%20discussion%20A%20large%20round%20table%20occupies%20the%20center-Nov-06-2025-02-36-57-2154-PM.png) Each November, Long Term Care Awareness Month (LTCAM) plays a vital role in helping more families understand the importance of LTC planning. But what about in the employee benefits space? LTCAM can also be a springboard to educate employers about this often-overlooked area of benefit planning and bring solutions like LTC insurance (LTCi) into the spotlight. Here are five takeaways that can turn awareness into action. **Open the door: **It’s no secret that employers want to build benefit packages with a variety of products that are as diverse as today’s workforce. And they need to know there’s room for LTCi in this conversation. LTCAM gives you permission to start new conversations and naturally introduce LTCi as a value-add benefit. **Reconnect and restart: **Not your first time discussing LTCi with an employer client? Not a problem! LTCAM is also the perfect opportunity to restart recent conversations or reconnect with a long-lost lead, framing it as a timely check-in – not another sales pitch. **Be an educator first, not a salesperson: **Education drives engagement. Hosting an in-person LTC awareness session is a great way to educate prospects and clients at any stage of the sales cycle; or host a webinar to expand your reach! Educational topics can include: - Understanding LTC and how it impacts the financial, physical, and emotional health of entire families - The growing cost of care - Caregiver impact on the workforce You should also offer educational flyers, infographics, and other take-away or leave-behind materials, which are often available from your carrier partners. **Highlight the ROI: **When the time is right, remind employers that LTCi isn’t just about future care, it’s also a business solution. Connect LTCi with: - Employee demand for employers to provide financial planning tools and overall wellness support - Solving for productivity, loyalty, retention, and other business goals - A comprehensive benefits strategy, including cost-effective voluntary, employer-paid, and executive carve-out options - A greater recognition of the need for LTC planning, as many of today’s workers have learned LTC lessons thanks to firsthand caregiving experiences **Keep up the momentum: **LTCAM may end on November 30, but you’re just getting started. Connect with your clients and prospects in the new year; pitch off-cycle enrollments after a busy open enrollment season; and hold additional awareness sessions or share educational materials to keep the topic fresh. By keeping the conversation going, you can become an indispensable resource for employers, decision-makers and their employees. LTCAM merely opens the door to meaningful conversations; your strategy and expertise will keep it open and help more organizations see LTCi not just as another benefit, but as a powerful way to protect their workforce and their business. LifeSecure is a NAIFA partner. [Click here](https://members.naifa.org/lifesecure) to learn more about the company and get in touch with the LifeSecure Sales team. - [Tweet](https://twitter.com/share) # TOPIC LIST : - [Limited & Extended Care Planning Center (81)](https://lhc.naifa.org/lecpblog/tag/limited-extended-care-planning-center) - [Long-Term Care (81)](https://lhc.naifa.org/lecpblog/tag/long-term-care) - [Knowledge Centers (25)](https://lhc.naifa.org/lecpblog/tag/knowledge-centers) - [Long-Term Care Insurance (21)](https://lhc.naifa.org/lecpblog/tag/long-term-care-insurance) - [Extended Care (19)](https://lhc.naifa.org/lecpblog/tag/extended-care) - [Potential Partners for Advisors (17)](https://lhc.naifa.org/lecpblog/tag/potential-partners-for-advisors) - [Life Insurance & Annuities (13)](https://lhc.naifa.org/lecpblog/tag/life-insurance-annuities) - [Limited Care (13)](https://lhc.naifa.org/lecpblog/tag/limited-care) - [Webinar (13)](https://lhc.naifa.org/lecpblog/tag/webinar) - [Financial Planning (10)](https://lhc.naifa.org/lecpblog/tag/financial-planning) - [Insurance (9)](https://lhc.naifa.org/lecpblog/tag/insurance) - [Medicaid (8)](https://lhc.naifa.org/lecpblog/tag/medicaid) - [Planning in Advance (7)](https://lhc.naifa.org/lecpblog/tag/planning-in-advance) - [Retirement Planning (7)](https://lhc.naifa.org/lecpblog/tag/retirement-planning) - [Reverse Mortgages (7)](https://lhc.naifa.org/lecpblog/tag/reverse-mortgages) - [State Advocacy (7)](https://lhc.naifa.org/lecpblog/tag/state-advocacy) - [Retirement (6)](https://lhc.naifa.org/lecpblog/tag/retirement) - [Legislation & Regulations (5)](https://lhc.naifa.org/lecpblog/tag/legislation-regulations) - [Medicare (5)](https://lhc.naifa.org/lecpblog/tag/medicare) - [Technology (5)](https://lhc.naifa.org/lecpblog/tag/technology) - [Federal Advocacy (4)](https://lhc.naifa.org/lecpblog/tag/federal-advocacy) - [Short-Term Insurance (4)](https://lhc.naifa.org/lecpblog/tag/short-term-insurance) - [Advanced Planning (3)](https://lhc.naifa.org/lecpblog/tag/advanced-planning) - [Financial Wellness (3)](https://lhc.naifa.org/lecpblog/tag/financial-wellness) - [Lifetime Healthcare Center (3)](https://lhc.naifa.org/lecpblog/tag/lifetime-healthcare-center) - [Professional Development (3)](https://lhc.naifa.org/lecpblog/tag/professional-development) - [Research/Trends (3)](https://lhc.naifa.org/lecpblog/tag/research-trends) - [Tax Benefits (3)](https://lhc.naifa.org/lecpblog/tag/tax-benefits) - [caregiving (3)](https://lhc.naifa.org/lecpblog/tag/caregiving) - [Advisor Today (2)](https://lhc.naifa.org/lecpblog/tag/advisor-today) - [Advocacy (2)](https://lhc.naifa.org/lecpblog/tag/advocacy) - [Financial Literacy (2)](https://lhc.naifa.org/lecpblog/tag/financial-literacy) - [Financial Security (2)](https://lhc.naifa.org/lecpblog/tag/financial-security) - [Group & Employee Benefits (2)](https://lhc.naifa.org/lecpblog/tag/group-employee-benefits) - [Grow Your Business (2)](https://lhc.naifa.org/lecpblog/tag/grow-your-business) - [Health Care (2)](https://lhc.naifa.org/lecpblog/tag/health-care) - [Podcast (2)](https://lhc.naifa.org/lecpblog/tag/podcast) - [Press Release (2)](https://lhc.naifa.org/lecpblog/tag/press-release) - [#NAIFAProud (1)](https://lhc.naifa.org/lecpblog/tag/naifaproud) - [Apex (1)](https://lhc.naifa.org/lecpblog/tag/apex) - [Artificial Intelligence (1)](https://lhc.naifa.org/lecpblog/tag/artificial-intelligence) - [California (1)](https://lhc.naifa.org/lecpblog/tag/california) - [Chapter Event (1)](https://lhc.naifa.org/lecpblog/tag/chapter-event) - [Continuing Education (1)](https://lhc.naifa.org/lecpblog/tag/continuing-education) - [Family Caregivers Awareness (1)](https://lhc.naifa.org/lecpblog/tag/family-caregivers-awareness) - [Financial Gerontology (1)](https://lhc.naifa.org/lecpblog/tag/financial-gerontology) - [Gerontology/Aging (1)](https://lhc.naifa.org/lecpblog/tag/gerontology-aging) - [LIMRA (1)](https://lhc.naifa.org/lecpblog/tag/limra) - [Leaders (1)](https://lhc.naifa.org/lecpblog/tag/leaders) - [Loyal Member Profile (1)](https://lhc.naifa.org/lecpblog/tag/loyal-member-profile) - [Marketing (1)](https://lhc.naifa.org/lecpblog/tag/marketing) - [Members (1)](https://lhc.naifa.org/lecpblog/tag/members) - [Membership (1)](https://lhc.naifa.org/lecpblog/tag/membership) - [NAIFA Partner (1)](https://lhc.naifa.org/lecpblog/tag/naifa-partner) - [Prospecting (1)](https://lhc.naifa.org/lecpblog/tag/prospecting) - [Retirement Plans (1)](https://lhc.naifa.org/lecpblog/tag/retirement-plans) - [Standard of Care & Consumer Protection (1)](https://lhc.naifa.org/lecpblog/tag/standard-of-care-consumer-protection) - [State-Facilitated Retirement Plans (1)](https://lhc.naifa.org/lecpblog/tag/state-facilitated-retirement-plans) - [Tax Savings (1)](https://lhc.naifa.org/lecpblog/tag/tax-savings) - [Technology Tools (1)](https://lhc.naifa.org/lecpblog/tag/technology-tools) - [Underwriting & Risk Classification (1)](https://lhc.naifa.org/lecpblog/tag/underwriting-risk-classification) - [Washington (1)](https://lhc.naifa.org/lecpblog/tag/washington) ###### [** Previous Post](https://lhc.naifa.org/lecpblog/how-to-keep-clients-engaged-during-the-long-term-care-conversation) [![](https://lhc.naifa.org/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20diverse%20group%20of%20professionals%20gathered%20in%20a%20modern%20conference%20room%20engaged%20in%20an%20animated%20discussion%20Participants%20including%20men%20and%20women%20of%20varying%20ages%20and%20ethnicities%20are%20seated%20around%20a%20sleek%20table%20some%20taking%20notes%20while%20oth.png) ](https://lhc.naifa.org/lecpblog/how-to-keep-clients-engaged-during-the-long-term-care-conversation) ###### [How to Keep Clients Engaged During the Long-Term Care Conversation](https://lhc.naifa.org/lecpblog/how-to-keep-clients-engaged-during-the-long-term-care-conversation) ###### [Next Post **](https://lhc.naifa.org/lecpblog/help-clients-protect-their-savings-with-medicaid-compliant-annuities) [![](https://lhc.naifa.org/hubfs/AI-Generated%20Media/Images/A%20patient%20in%20a%20nursing%20home%20is%20in%20a%20wheelchair%20meeting%20with%20a%20financial%20advisor%20in%20a%20blue%20suit%20The%20room%20is%20welllit%20with%20modern%20decor%20that%20includes%20potted%20plants%20and%20large%20windows%20revealing%20a%20cityscape%20outside%20The%20atmosphere%20is%20one%20of%20professionalism-1.png) ](https://lhc.naifa.org/lecpblog/help-clients-protect-their-savings-with-medicaid-compliant-annuities) ###### [Help Clients Protect Their Savings with Medicaid Compliant Annuities](https://lhc.naifa.org/lecpblog/help-clients-protect-their-savings-with-medicaid-compliant-annuities) ### Featured ### Sign up for updates ### SIGN UP FOR UPDATE Our Key Contributors ## **Sponsors** [ ![AGIS_Network_logo](https://lhc.naifa.org/hs-fs/hubfs/AGIS_Network_logo.jpg?width=200&height=72&name=AGIS_Network_logo.jpg) ](https://www.agisnetwork.com/) [![amada](https://lhc.naifa.org/hs-fs/hubfs/Amada-logo.png?width=220&name=Amada-logo.png) ](https://www.amadaseniorcare.com/)[![Coventry](https://www.coventry.com/wp-content/uploads/2023/10/logo.webp) ](https://www.coventry.com/) [![EquiTrust](https://lhc.naifa.org/hs-fs/hubfs/equaltrust.png?width=180&height=50&name=equaltrust.png) ](https://www.equitrust.com/) [![ILTCI](https://lhc.naifa.org/hs-fs/hubfs/ILTCI-1.png?width=130&name=ILTCI-1.png) ](https://iltciconf.org/) [![Krause](https://lhc.naifa.org/hs-fs/hubfs/Krause-FullColor-Stacked.png?width=100&height=98&name=Krause-FullColor-Stacked.png) ](https://www.krauseagency.com/) [![LTCI Partners](https://lhc.naifa.org/hs-fs/hubfs/LTCIpartners.png?width=160&name=LTCIpartners.png) ](https://www.ltcipartners.com/) [![LTC Solutions](https://lhc.naifa.org/hs-fs/hubfs/Corporate%20Partner%20Newsletter/LTC.jpg?width=200&height=35&name=LTC.jpg) ](https://www.ltc-solutions.com/) [![OneAmerica](https://lhc.naifa.org/hs-fs/hubfs/OneAmerica-Financial.png?width=180&height=46&name=OneAmerica-Financial.png) ](https://www.oneamerica.com/) [![Senior Market Sales](https://lhc.naifa.org/hs-fs/hubfs/SeniorMarketSales_Logo.jpg?width=140&height=51&name=SeniorMarketSales_Logo.jpg) ](https://www.seniormarketsales.com/) [![LimitedExtCareCenterwhite-3](https://lhc.naifa.org/hs-fs/hubfs/LimitedExtCareCenterwhite-3.png?width=300&height=96&name=LimitedExtCareCenterwhite-3.png) ![LimitedExtCareCenterGreen](https://lhc.naifa.org/hs-fs/hubfs/LimitedExtCareCenterGreen.png?width=300&height=96&name=LimitedExtCareCenterGreen.png) ](https://lecp.naifa.org/) [**](https://lhc.naifa.org/lecpblog/from-awareness-to-action-how-to-leverage-ltc-awareness-month-with-employers#tmpmodule_699579294) - [Centers Home](https://centers.naifa.org/centers) - [LHC Home](https://lhc.naifa.org) - LHC Collectives - [Limited and Extended Care Planning Collective](https://lhc.naifa.org/lecp) - [Medicare Collective](https://lhc.naifa.org/medicare) - Advisory Councils - [Limited and Extended Care Planning Advisory Council](https://lhc.naifa.org/advisory-council) - [Medicare Advisory Council](https://lhc.naifa.org/mc-advisory-council) - Advocacy - [Limited and Extended Care Planning Legislative Working Group](https://lhc.naifa.org/legislative-working-group) - [Medicare Legislative Working Group](https://lhc.naifa.org/medicare-legislative-working-group) - [Advocacy Action Center](https://advocacy.naifa.org/news) - Events - [Inside the New NAIFA Medicare Collective Working Group webinar recording](https://vimeo.com/1211793994/19889c51bc?share=copy&fl=sv&fe=ci) - [Medicare Collective Impact Day 2026 Recording](https://belong.naifa.org/navigating-disruption-and-market-contraction-in-medicare-business-in-2026-and-beyond) - [Peak 65 Series: Impact Day for Lifetime Healthcare Recording](https://lhc.naifa.org/peak65) - [Limited and Extended Care Planning Archives](https://lhc.naifa.org/archives) - [2025 LECP Impact Day Recording](https://vimeo.com/1138688419/b50a406b29?share=copy&fl=sv&fe=ci) - [LHC Webinars](https://lhc.naifa.org/archives) - Blogs - [Limited and Extended Care Planning Blog](https://lhc.naifa.org/lecpblog) - [Medicare Blog](https://lhc.naifa.org/mcblog) ** [**](https://www.facebook.com/NAIFANational) [**](https://twitter.com/naifa) [**](https://www.instagram.com/onenaifa/) [**](https://www.linkedin.com/company/naifa) [**](https://www.youtube.com/user/naifavideo) [**](https://soundcloud.com/user/naifavideo) [![LifetimeHealthcare_w](https://lhc.naifa.org/hs-fs/hubfs/Centers_LifetimeHealthcare_w.png?width=200&height=71&name=Centers_LifetimeHealthcare_w.png "LifetimeHealthcare_w")](http://naifa.org) - [Legal & Privacy ](https://solutions.naifa.org/legal-and-privacy) Copyright © 2020 NAIFA **National Association of Insurance and Financial Advisors 1000 Wilson Boulevard, Suite 1890 Arlington, VA 22209** Phone: 877-866-2432 [lhc@naifa.org](mailto:lhc@naifa.org) **