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Lifetime HealthCare
Planning Center

The LHCP Center empowers professionals to network with solution and service providers to share best practices, directly access subject matter experts, research, training and resources; and provide thought leadership so we may continue to address the changing needs of the market.

Kevin Mayeux

Kevin Mayeux, CAE, is CEO of NAIFA. Contact him at kmayeux@naifa.org.

Recent posts by Kevin Mayeux

1 min read

Americans need informed advice when choosing Medicare plans

By Kevin Mayeux on 10/22/24 10:05 AM

While MarketWatch columnist Brett Arends raises legitimate concerns about the complexities surrounding Medicare enrollment and the insurance brokers who assist beneficiaries (“The Medicare scandal hiding in plain sight,” Oct. 16), he unfairly paints a broad picture of financial professionals as profit-driven actors without considering the critical role brokers play helping consumers navigate the Medicare Advantage marketplace, which now accounts for more than half of all eligible Medicare beneficiaries. Agents and brokers educate consumers on how Medicare works, both broadly and in conjunction with other products such as Part D prescription drug plans, to simplify a complex decision-making process.

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