As the year winds down, advisors and clients focus on taxes, retirement contributions, and portfolio reviews. But one critical topic often gets overlooked: long-term care planning.
Discussing long-term care (LTC) before year-end helps clients start the new year with a more complete, secure plan. The best time to plan is before care is needed, when clients still have control, options, and time on their side.
| Mary Sizemore, CLTC, LTCCP Insurance Communications and Marketing Coordinator Krause Agency |
The end of the year is already a time for financial reflection. Clients are reviewing goals, budgets, and insurance, making it the ideal moment to discuss how potential care costs fit into their broader plan. A year-end LTC conversation allows advisors to:
It’s a natural extension of the work you’re already doing.
Delaying LTC planning can be expensive. Costs continue to rise annually, and waiting until their health declines can limit your clients’ options and increase premiums. Addressing it early helps clients:
LTC planning isn’t about fear—it’s about empowerment. Instead of focusing on “what if,” focus on control and choice:
This shift helps clients see LTC planning as an act of independence, not anxiety.
Not every client needs a large policy. Even modest coverage can make a difference. Advisors can explore:
The goal: tailor protection to each client’s needs and budget.
Ending the year with a long-term care discussion helps clients enter the new year confident and prepared. It reinforces your role as a holistic advisor and gives clients the peace of mind that comes from knowing their future and their family are protected.